Eight parts, each one earning its place
Nothing on a renovator site on the plan is decoration. Every part is there because of how people choose who renovates their kitchen or bathroom, and each one tells you exactly what to send us.
The sample board
The short version, one swatch per part. Turn a sample over for the one-line reason; the full detail follows below.
Project pages for finished rooms
A kitchen buyer is not looking for “our work”. They are looking for a galley kitchen like theirs, in a suburb near theirs, at a size their budget can stretch to. So every finished job gets its own page: a lead photo, a short gallery, the scope written out, the suburb or region and the room type. Pages are grouped by room, so someone with a small ensuite reads about ensuites.
A page per project also gives search engines words to read beside the photos, which an album of forty unlabelled images never does. Captions describe the room and the work, and every image carries alt text written for that photo, not the file name.
Google calls alt text 4 the most important attribute for describing an image, and recommends placing images near relevant text 4 . Project pages are built to do both.
You supply
Photos you own or have permission to use, and a few lines on each job. We write the captions and alt text from your notes.
A design consult enquiry form
A phone number alone loses the buyer who reads about renovations at ten at night. A generic “send us a message” form loses you the context. The consult form asks the four things you need before you drive anywhere: which room, which suburb, when they want to start, and photos of the room as it is now. It stays short, because every extra field costs completed enquiries.
Enquiries arrive through the form tool we set up for your site, and each one is counted in your monthly report. We don’t sell, share or reuse the details your customers send.
You supply
The questions that matter most when you price a job, and the email address enquiries should go to.
Licence and insurance details on every page
Careful buyers check the licence before they call, and some states set rules for what a licensed contractor’s advertising must show. A licence number that only lives on a Facebook page is a reason to move on to the next result. On the plan, the footer of every page carries your licensed name and number, and the about page lists each licence, its class and the state it applies in.
When a licence is renewed or you add a state, it is one edit, made once, and it updates across the whole site.
For example, in Queensland the QBCC says a licensee’s advertising must show the licensed name and licence number 3 , and it counts websites and social media pages as advertising. In NSW you need a contractor licence to carry out, advertise or contract for 2 building or trade work, including kitchen, bathroom and laundry renovation work, valued at more than $5,000 1 in labour and materials, including GST.
You supply
Your licence details exactly as they appear on the licence, and any insurances you want listed.
A page for each service you sell
One “renovations” paragraph can’t rank for kitchens and bathrooms at once, and it can’t answer either buyer’s questions. Each service you want more of gets its own page: what the job includes, how it runs, what usually moves the price and which finished projects show it. That page is where someone searching for the room actually arrives.
We only build pages for work you actually want more of. If laundries are a sideline, they sit as a section on another page, not a page of their own.
You supply
A description of each service in your own words. Rough notes are fine; we turn them into readable pages.
One honest service area page
A single, well-written service area page names the regions you work in, how you handle jobs just outside them, and any minimum job size for longer trips. It answers the buyer three suburbs over who wants to know whether you will come.
We don’t build dozens of near-identical suburb pages. Google’s spam policies treat pages aimed at specific regions or cities that funnel visitors to one page as doorway abuse, and buyers can tell when a page was copied.
The relevant policy is Google’s definition of doorway abuse 5 , which includes pages for specific regions or cities that funnel visitors to one page.
You supply
The areas you work in, and any you avoid.
A “how a job runs” page
Living through a renovation is the part homeowners dread, and the question they rarely ask out loud is how long the family will be without a kitchen or the only bathroom. A plain sequence of the job, from first visit to handover, answers it before it becomes a reason to hesitate.
We write it from your real process, not a generic one, so what the page says matches what happens on your jobs.
You supply
How your jobs really run, in rough steps. A voice memo is enough to start.
Hosting, SSL and security updates
Your site runs on our hosting with an SSL certificate, so the address shows as secure in every browser. Security updates to the site’s code are part of the plan, handled by the people who built it. There is no hosting invoice and no certificate to renew.
Pages are built as fast static pages, which suits a buyer on a phone with patchy coverage. We don’t promise a speed score, but we build for the thresholds Google publishes.
Google’s published Core Web Vitals targets are 2.5 seconds, 200 milliseconds and 0.1 6 for loading, responsiveness and visual stability. We build for those targets without promising a score.
You supply
Access to your domain’s settings, or permission for us to walk you through them.
5 edits a month and an enquiry report
A site frozen at launch starts ageing the week you finish your next kitchen. An edit is one change to an existing page: a new project set, updated prices, a changed service area, new hours. Up to 5 are included every month, so the site keeps pace with the business instead of waiting for a redesign.
Each month you also get a short report of the enquiries the site received, so you can see what it is doing for the business. We report what came in. We don’t promise a number.
You supply
Your edit requests by email, with the photos or wording attached.
Two jobs at once
Found by the searcher, trusted by the reader
A renovator’s website earns an enquiry in two steps. First it has to be found by someone searching for the room they want redone. Then it has to survive a slow, careful read, often by two people at a kitchen table. Every part of the plan does one of those jobs.
Found
- A page for each serviceKitchens and bathrooms each get a page that can rank for its own searches.
- Project pages with wordsScope, suburb and captions give search engines something to read beside the photos.
- One honest service area pageNames the regions you cover, without copied suburb pages.
- Fast static pagesBuilt for Google’s published loading and stability targets, on a phone.
Trusted
- Licence details on every pageThe first thing a careful buyer checks is never more than a scroll away.
- A how-a-job-runs pageAnswers the disruption question before it becomes a reason to wait.
- Finished rooms grouped by typeThe ensuite buyer sees ensuites, not everything you have ever built.
- A consult form that asks the right thingsRoom, suburb, timing and photos, so your first reply is specific.
Line by line
Six things we change first
What we usually find when a renovation business shows us its current site, and what the plan builds instead.
- ProjectsA gallery of unlabelled photos with no room type, suburb or scope.A page per finished room, grouped by kitchens, bathrooms and laundries.
- LicenceMissing, or only on the Facebook page.Licensed name and number in every footer, each licence in full on the about page.
- ServicesOne “renovations” paragraph covering everything.A page for each service you want more of.
- The processSilent on how long the room is out of use.A plain sequence from measure to handover, from your real process.
- EnquiriesA phone number and a “contact us” box.A design consult form asking room, suburb, timing and photos.
- UpkeepUnchanged since launch, with nobody holding the login.5 edits a month and a monthly enquiry report.
What the plan doesn’t include
Left out on purpose, so the price is the same for every renovation business and nothing turns up on an invoice later.
- Paid advertising, such as Google Ads, and the ad spend.
- Logo or brand design.
- Writing your content: you supply the words, photos and prices, and we lay them out.
- Domain registration fees: the domain is registered in your business name and you pay the registrar.
The plan costs A$249 a month with A$499 setup, GST may apply, on a 12-month minimum term. Pricing and terms in full.
See these eight parts laid out for your business
Book a call. We look at how you win jobs now, show you the sample designs and tell you plainly whether the plan suits your business. No obligation, and no charge for the call.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing