A website for kitchen renovators that reads as a design studio, not a catalogue
People planning a kitchen compare layouts, benchtops and how long they will cook in the laundry. The site that answers those questions before the first measure is the one that gets the consult.
The buyers, and what each one is checking
A new kitchen is one of the largest purchases a household makes, and it is rarely decided by one person. Couples, owners renovating to sell and investors read the same site looking for different answers. Each of them should find theirs in under a minute.
- Owners renovating to stay
- Layouts that fit a room like theirs, a clear sense of how the job runs, and proof you have built the kitchen they have pinned.
- Owners renovating before a sale
- A tight scope, a finish date they can plan a campaign around and a neutral look that suits buyers.
- Landlords and investors
- Durable finishes, a simple process and a renovator who can work to a vacancy window without drama.
- Designers and architects referring work
- Evidence you build to someone else’s drawings, and a way to send plans without a half-hour phone call.
5 gaps we keep finding
Where the usual website lets kitchen renovators down
None of these are unusual, and none are design flaws. They are gaps in what the site says, and each one quietly costs a job before you hear about it. Every one has a correction built into the plan.
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The gallery is a scroll of unlabelled photos
A buyer with a galley kitchen cannot find a galley kitchen, and cannot tell whether you did the whole room or just the doors.
The correction. One page per finished kitchen, grouped by layout, with the scope, suburb and materials written under the photos.
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Supplier showroom shots stand in for your own work
Catalogue cabinetry makes the site look like every other renovator’s, and a buyer who recognises it stops trusting the rest.
The correction. Your own finished kitchens lead every page. Supplier ranges appear only on the materials section, labelled as ranges.
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The site never says how a kitchen job runs
The question of how long the house is without a sink comes up after the quote, when it is hardest to answer well.
The correction. A plain sequence from measure to handover, including the days the kitchen is out of use, written from how you really work.
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The only way in is a phone number
Kitchens are researched at night, on a couch, after the kids are in bed. Nobody rings a renovator at 10pm, so they enquire elsewhere.
The correction. A short design consult form that asks for suburb, rough kitchen size, timing and a photo or two of the room.
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The licence number is nowhere to be found
Careful buyers check for it before they call, and some states set rules for what a licensed contractor’s advertising must show.
The correction. Licence name and number in the footer of every page, and in full on the about page with the states it applies in.
What the site carries, and why each part is there
Built for how kitchen renovators are chosen. Nothing here is an add-on: it is all inside the one plan.
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Project pages by layout
Buyers search by the shape of their room, so the gallery should be sorted the same way.
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A design consult form
It qualifies the job before you drive to measure it.
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A “how a kitchen job runs” page
It answers the disruption question before it becomes an objection.
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Materials and finishes
Owners check you can deliver the look they have saved before they book.
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Licence line on every page
It is the first thing a careful buyer looks for, and it costs nothing to show.
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One honest service area page
It names where you travel without a stack of copied suburb pages.
The pages your site would carry
Layout pages earn their place once you have finished kitchens to put on them. Until then, one strong Kitchens page beats three thin ones, and the layout pages are added through your monthly edits as the work comes in.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home Who you build kitchens for, where you work, two or three finished projects and the consult button.
- Kitchens Your kitchen service, explained once, properly.
- Island kitchens
- Galley and L-shape kitchens
- Butler’s pantries
- Projects One page per finished kitchen, with photos, scope and suburb.
- Project pages
- Materials and finishes Door finishes, benchtop types and hardware you supply and install.
- How a kitchen job runs Measure, design, quote, build, install and handover, with what the owner does at each step.
- Service area The regions you travel to, written once, with no copied suburb pages.
- About and licence Who runs the business, licence details and insurances you hold.
- Book a design consult The enquiry form and what happens after someone sends it.
Before and after, in your own terms
| Area | Most renovator sites | On the plan |
|---|---|---|
| Gallery | Forty photos in one album, no captions. | A page per kitchen, grouped by layout, with scope and suburb. |
| Process | Not mentioned anywhere. | Measure to handover, with the days the kitchen is out of use. |
| Enquiries | A mobile number and “call for a quote”. | A consult form asking for suburb, size, timing and photos. |
| Licence | On the ute, not on the site. | In the footer of every page and in full on the about page. |
Questions from kitchen renovators
Can the site show kitchens by layout even if I only have a few projects?
Yes, but we start with one Kitchens page and a Projects page, then split them by layout once you have enough finished jobs to fill each group. Thin layout pages with one photo each look worse than one good page.
Can people upload photos of their current kitchen when they enquire?
The enquiry form runs through the form tool the plan uses, and photo upload is one of the options we set up with you. We keep the form short so people finish it.
I also do laundries and the odd bathroom. Should they be on the same site?
Yes. They sit as separate service pages under the same business. Kitchens stay the lead service on the home page if that is the work you want most.
Can I show supplier benchtop and door ranges?
Yes, if you have the right to use their names and images. Most suppliers publish rules for trade customers. Your own finished kitchens stay the main imagery everywhere else.
Do the photos have to be done by a photographer?
No. Clear, well-lit phone photos of finished work are enough to launch. Better photography can replace them later as one of your monthly edits.
Show the kitchens you have built, to the people about to build one
Book a call. We look at the work you want more of, sketch the pages your site would carry and tell you plainly whether the plan suits your business.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing