A website for whole-home renovators that reads as a project manager, not a photo album
A whole-home renovation takes over a year of someone’s life. Your website has to show how you run a long, complicated job, not only what the finished house looks like.
The buyers, and what each one is checking
Whole-home clients take longer to decide and read more before they call. Many visit the site several times over months, sharing it with a partner, a lender or a designer along the way. Every visit should answer something new.
- Owners of older houses
- Experience with the surprises inside period homes, and an honest account of how you handle them on price and time.
- Buyers who have just settled
- Someone who can plan the whole job, including which rooms to do first while they live in or near the house.
- Owners working with an architect or designer
- A builder who prices and builds from drawings and communicates well with the design team.
- People downsizing or future-proofing
- Single-level living and accessibility, explained calmly and without jargon.
4 gaps we keep finding
Where the usual website lets whole-home renovators down
None of these are unusual, and none are design flaws. They are gaps in what the site says, and each one quietly costs a job before you hear about it. Every one has a correction built into the plan.
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Only the “after” photos
Without the before, a beautiful after could be a new build. The skill of the renovation is invisible.
The correction. Project stories that walk through the brief, the stages and the result, with before photos where the client agrees.
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Nothing on how variations are priced
Silence on the most feared part of a long job makes careful buyers nervous, and nervous buyers delay.
The correction. A short, honest section on how changes are raised, priced and approved, in your own words.
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No word on living arrangements
Families cannot tell whether they need to move out, so the question stalls the decision.
The correction. A plain account of how stages are split and what you do when the kitchen or bathroom is out of action.
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Every enquiry looks the same
A bathroom refresh and a full rebuild arrive through the same form, and you phone both to find out which is which.
The correction. An enquiry form that asks for scope, rough budget band and timing before anything reaches your inbox.
What the site carries, and why each part is there
Built for how whole-home renovators are chosen. Nothing here is an add-on: it is all inside the one plan.
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Project stories
Long-job buyers choose on how you think, and a story shows it.
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How we run a renovation
Communication and variations are what these clients are really comparing.
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Working with designers
Architect-led jobs need to see you build from drawings.
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The size of job you take on
It saves site visits for work that was never a fit.
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Licences, insurance and contracts
Whole-home clients ask about home warranty cover early.
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A scoped enquiry form
It sorts the full renovation from the small refresh before you pick up the phone.
The pages your site would carry
Project stories take more from you than a photo gallery. One good story does more than ten unlabelled albums, so we start with the job you are proudest of and add the next through your monthly edits.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home The kind of homes you renovate, one full project story and the enquiry button.
- Renovations What a whole-home job with you includes.
- Period home renovations
- Kitchens and bathrooms as part of a larger job
- Extensions (if you do them)
- Project stories Longer pages with stages, photos and the brief.
- Project story pages
- How we run a renovation Planning, approvals, stages, communication, variations and handover.
- Working with designers How you price and build from someone else’s drawings.
- About, licences and insurance People, credentials, contracts.
- Start a conversation An enquiry form that asks for scope and timing.
Before and after, in your own terms
| Area | Most renovator sites | On the plan |
|---|---|---|
| Projects | Albums of finished rooms. | Stories with the brief, the stages and the result. |
| Variations | Never mentioned. | How changes are raised, priced and approved. |
| Living in | A question for the first meeting. | Answered on the process page, stage by stage. |
| Enquiries | One form for every size of job. | Scope, budget band and timing asked up front. |
Questions from whole-home renovators
Can the site show a project that is still under way?
Yes, with your client’s permission. A project story can be added stage by stage using your monthly edits, then marked as finished at handover.
We only take a few big jobs a year. Is a website still worth it?
Fewer, larger jobs make each enquiry more valuable, and long-job clients research more before they call. That is the case for a site that explains how you work in detail. We do not promise a number of enquiries.
Can we show work done with an architect?
Yes. Credit the architect or designer by name if they agree, and describe your part of the job. It shows you work well inside a team.
Should we publish a minimum job size?
If you have one, yes. A plain line on the contact page saves you and the buyer a wasted site visit, and it signals the kind of work you do.
Show how you run a year-long job, not just how it ends
Book a call. We look at the size of work you take on, sketch the pages your site would carry and tell you plainly whether the plan fits.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing