A website for joinery workshops that reads as craft, not flat-pack
A joinery workshop sells to two different buyers: homeowners who want one beautiful room, and builders who want reliable supply. One site can serve both, if it keeps them apart.
The buyers, and what each one is checking
Homeowners judge craft and finish. Builders judge drawings, lead times and communication. Put both on one page and each group leaves unsure the site was meant for them.
- Homeowners wanting custom kitchens or wardrobes
- Close-up photos of finished pieces, the materials on offer and a feel for what custom means compared with flat-pack.
- Builders and renovators
- A trade page that explains how you take drawings, confirm measurements and schedule installs.
- Interior designers
- Proof you can build detailed, unusual designs to their specification and finishes.
- Small commercial clients
- Reception desks, cafe counters and office joinery, with evidence you can work to a program.
4 gaps we keep finding
Where the usual website lets cabinet makers and joiners down
None of these are unusual, and none are design flaws. They are gaps in what the site says, and each one quietly costs a job before you hear about it. Every one has a correction built into the plan.
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Homeowners and builders share one page
A builder reads about colour consults and leaves. A homeowner lands on supply terms and leaves.
The correction. Two clear doors from the home page: one for homeowners, one for builders and designers.
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Wide room shots only
A kitchen photographed from the doorway hides exactly the work that took the most skill.
The correction. Detail photos of joins, edges, drawer runners and integrated handles on every project page.
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Nothing for the trade
Builders who find a joiner through a search look for a trade page. If there is none, they call someone who has one.
The correction. A builders and designers page covering drawings, measure, lead time conversations, delivery and install.
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Supplier catalogue images
Board and hardware suppliers’ photos show their product, not your joinery.
The correction. Your own work leads. Supplier ranges sit on a materials page, labelled as ranges.
What the site carries, and why each part is there
Built for how cabinet makers and joiners are chosen. Nothing here is an add-on: it is all inside the one plan.
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Separate homeowner and trade paths
Each buyer reaches their own answers in one click.
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The workshop page
Craft buyers want to see where and how the work is made.
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Detail photography layout
Close-ups prove the quality a wide shot hides.
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Beyond kitchens
Wardrobes, vanities and study joinery are searched for separately.
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A trade enquiry option
Builders can send drawings and dates ready to price.
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Materials and finishes
Designers check your board, veneer and edge options before they call.
The pages your site would carry
If most of your work is trade, the builders page leads and the homeowner pages sit behind it. The structure follows your business, not a template.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home Two clear doors: for homeowners, and for builders and designers.
- For homeowners What you make and how a custom job runs.
- Kitchens
- Wardrobes and walk-in robes
- Vanities and laundries
- Entertainment and study joinery
- For builders and designers Drawings, measure, lead time conversation, delivery and install.
- Materials and finishes Board ranges, veneers, edges and hardware you use.
- The workshop Photos and a plain account of how pieces are made.
- Projects Finished work with close-up detail shots.
- Project pages
- Enquire Homeowner and trade options on one page.
Before and after, in your own terms
| Area | Most renovator sites | On the plan |
|---|---|---|
| Audience | One page for everyone. | A homeowner path and a trade path from the home page. |
| Photos | Whole rooms from the doorway. | Rooms plus the joins, edges and hardware up close. |
| Trade | No mention of working with builders. | A page on drawings, measure, lead times and install. |
| Enquiries | One contact form. | Homeowner and trade options, with plans accepted. |
Questions from cabinet makers and joiners
Most of my work is for builders. Do I still need homeowner pages?
Only if you want homeowner work. If trade is your business, the site leads with a builders and designers page, and homeowner pages can be small or left out.
Can builders send plans through the site?
We set up a trade enquiry option in the form tool that suits drawings and dates. File upload is one of the options we configure with you when the form is built.
Can I show supplier ranges on the materials page?
Yes, as long as you have the right to use the images and names. Most suppliers publish rules for trade customers. Your own finished work stays the main imagery.
Can the site show commercial joinery as well?
Yes. Reception desks, counters and fit-out joinery can sit as their own section, with the same close-up approach to photography.
Put the craft on the page, and give the trade its own door
Book a call. We work out whether homeowners or builders should lead your site, and tell you plainly whether the plan suits your workshop.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing